Web Survey Bibliography
Title Comparisons of Online Recruitment Strategies for Convenience Samples: Craigslist, Google AdWords, Facebook, and Amazon Mechanical Turk
Author Antoun, C., Zhang, C., Conrad, F. G., Schober, M. F.
Source Field Methods, 28, 3, pp. 231-246
Year 2016
Access date 20.10.2016
Abstract The rise of social media websites (e.g., Facebook) and online services such as Google AdWords and Amazon Mechanical Turk (MTurk) offers new opportunities for researchers to recruit study participants. Although researchers have started to use these emerging methods, little is known about how they perform in terms of cost efficiency and, more importantly, the types of people that they ultimately recruit. Here, we report findings about the performance of four online sources for recruiting iPhone users to participate in a web survey. The findings reveal very different performances between two types of strategies: those that “pull in” online users actively looking for paid work (MTurk workers and Craigslist users) and those that “push out” a recruiting ad to online users engaged in other, unrelated online activities (Google AdWords and Facebook). The pull-method recruits were more cost efficient and committed to the survey task, while the push-method recruits were more demographically diverse.
Access/Direct link Journal Homepage (abstract) / (full text)
Year of publication2016
Bibliographic typeJournal article
Web survey bibliography - Field Methods (31)
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- The Effects of Vignette Placement on Attitudes Toward Supporting Family Members; 2016; Lau, C. Q., Seltzer, J. A., Bianchi, S. M.
- Comparisons of Online Recruitment Strategies for Convenience Samples: Craigslist, Google AdWords, Facebook...; 2016; Antoun, C., Zhang, C., Conrad, F. G., Schober, M. F.
- Comparing Cognitive Interviewing and Online Probing: Do They Find Similar Results?; 2016; Meitinger, K., Behr, D.
- Setting Up an Online Panel Representative of the General Population The German Internet Panel; 2016; Blom, A. G.; Gathmann, C.; Krieger, U.
- Self-administered Questions and Interviewer–Respondent Familiarity; 2015; Rodriguez, L. A., Sana, M., Sisk, B.
- Comparing Food Label Experiments Using Samples from Web Panels versus Mall Intercepts; 2015; Chang, L. C., Lin, C. T. J.
- Translating Answers to Open-ended Survey Questions in Cross-cultural Research: A Case Study on the Interplay...; 2015; Behr, D.
- Hidden Populations, Online Purposive Sampling, and External Validity: Taking off the Blindfold; 2015; Barrat, M. J.; Ferris, J. A.; Lenton, S.
- Calendar Instruments in Retrospective Web Surveys; 2015; Glasner, T.; van der Vaart, W.; Dijkstra, W.
- Does Sequence Matter in Multimode Surveys: Results from an Experiment; 2014; Wagner, J., Arrieta, J., Guyer, H., Ofstedal, M. B.
- The Use of Cognitive Interviewing Methods to Evaluate Mode Effects in Survey Questions; 2014; Gray, M., Blake, M., Campanelli, P.
- A Mixed Methods Approach to Network Data Collection; 2014; Rice, E., Holloway, I. W., Barman-Adhikari, A., Fuentes, D., Brown, C. H., Palinkas, L. A.
- Accuracy of Within-household Selection in Web and Mail Surveys of the General Population.; 2014; Olson, K., Smyth, J. D.
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- Sample composition discrepancies in different stages of a probability-based online panel; 2013; Bosnjak, M., Haas, I., Galesic, M., Kaczmirek, L., Bandilla, W., Couper, M. P.
- Testing the Validity of Gender Ideology Items by Implementing Probing Questions ; 2013; Behr, D., Braun, M., Kaczmirek, L., Bandilla, W.
- The effects of item saliency and question design on measurement error in a self-administered survey; 2012; Stern, M. J., D., Mendez, J. D.Smyth, J. D.
- Data Quality in HIV/AIDS Web-Based Surveys: Handling Invalid and Suspicious Data; 2012; Bauermeister, J. A., Pingel, E., Zimmerman, M., Couper, M. P., Carballo-Diéguez, A., Strecher, V. J.
- Comparing Ranking Techniques in Web Surveys; 2012; Blasius, J.
- Using Text-to-Speech (TTS) for Audio-CASI; 2012; Couper, M. P., Kirgis, N., Buageila, S., Berglund, P.
- Why semantic differentials in Web-based research should be made from visual analogue scales and not...; 2012; Funke, F., Reips, U.-D.
- Evaluating the usability of personal digital assistants to collect behavioral data on adolescents with...; 2011; McClamroch, K. J.
- Using the Internet to Give Children a Voice: An Online Survey of 10-and 11-Year-Old Children in Northern...; 2010; Lloyd, K., Devine, P.
- Comparing response rates from Web and mail surveys: A meta-analysis; 2008; Shih, T.-H., Fan, X.
- Visualizing Personal Networks: Working with Participant-aided Sociograms; 2007; Hogan, B., Carrasco, J. A., Wellman, B.
- Using Text Messages in U.S. Mobile Phone Surveys ; 2007; Steeh, C. G., Buskirk, T. D., Callegaro, M.
- An investigation of the effect of lotteries on web survey response rates; 2006; Heerwegh, D.
- Evaluation of Web Survey Data Collection Systems; 2002; Crawford, S. D.